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某LED项目商业计划书(翻译)
 

Table of Contents

Chapter One Summary of this Business Plan…………………………………………………...5

Chapter Two Company and Project Introduction…………………………………………….10

Chapter Three Product and Technological R&D………………………………………………15
1. Products ………………………………………………………………………………………15
2. Technological R&D…………………………………………………………………………..18

Chapter Four Market Analysis ………………………………………………………………….20
1. Market Overview……………………………………………………………………………..20
2. Market Characteristics………………………………………………………………………..21
3. Application Market Analysis………………………………………………………………….23
4. Major Manufacturers………………………………………………………………………….26

Chapter Five Competitive Advantages Analysis………………………………………………..30
1. Products Advantages………………………………………………………………………….30
2. Core Technology and Intellectual Property Rights Advantages………………………………30
3. Technical Team Advantages…………………………………………………………………..32
4. Market Advantages……………………………………………………………………………33
5. Cooperation Advantages………………………………………………………………………33
6. Policy and Geographical Advantages…………………………………………………………34

Chapter Six Operation Management Plans…………………………………………………….35
1. Development Strategy of the Company………………………………………………………35
2. Market Positioning of the Company………………………………………………………….36
3. Operation Plans of the Company……………………………………………………………..36

Chapter Seven Capital Requirements, Utilization and Financing methods………………….42
1. Capital Requirements…………………………………………………………………………42
2. Capital Utilization…………………………………………………………………………….43
3. Financing Methods……………………………………………………………………………43

Chapter Eight Capital Withdrawal Method……………………………………………………43
1. Going Public…………………………………………………………………………………..43
2. Stock Right Transfer………………………………………………………………………….43

Chapter Nine Financial Analysis………………………………………………………………..44
1. Basic Premise Conditions……………………………………………………………………..44
2. Future Balance Sheet Conditions of the Company……………………………………………44
3. Future Cash Flow Conditions of the Company……………………………………………….45
4. Financial Indexes Analysis……………………………………………………………………45
5. Break-even Analysis…………………………………………………………………………..46

Chapter Ten Management Team………………………………………………………………...46

Chapter Eleven Risks and Control Methods……………………………………………………47
1. Policy Risks…………………………………………………………………………………...47
2. Technical Risks Analysis and Their Countermeasures………………………………………..48
3. Market and Competition Risks Analysis and Their Countermeasures………………………..48
4. Financial Risks………………………………………………………………………………..49
5. Purchase Risks………………………………………………………………………………..50
6. Operation Management Risks………………………………………………………………..50
7. Human Talents Risks…………………………………………………………………………51

Chapter One Summary of this Business Plan
1. Company Introduction
Founded in November 2003 with a registered capital of 50, 000, 000 USD$, Dalian Lumei Optoelectronics Co., Ltd. is a new high-tech enterprise mainly engaged in the R&D, production and sales of high-brightness light emitting diodes (LED) chips. It is located inside Dalian Photoelectron Program Industry Base at No.1 Huanghai Avenue in the Economic and Technological Development Zone of Dalian City, covers an area of 200, 000 square meters, and its total construction area reaches as much as 63, 515 square meters. Having been established for more than one year, the Company has already conducted key scientific and technological project in the “Tenth Five Year Plan” of Ministry of Science and Technology of China, the bidding project of development funds by the Ministry of Information Industry as well as projects of the local government. It is also one of the standing director organizations of the Chinese semiconductor lighting R&D and industry alliances, and has participated in the development of technical standards and industrial regulations in the Chinese semiconductor lighting industry.
2. Products and Technologies
The industrial chain of the LED industry is divided into four industrial stages of the upper-end epitaxial wafers manufacturing, middle-end chip preparation and lower-end chip package as well as production of application products. LED products are first made of epitaxial wafers produced with the tube core processing technique that is similar to the manufacturing of integrated circuit, and are then divided up into several crystal grains, each of which can be processes into one LED chip. Finally, LED chip becomes light emitting diode through package. The key industrial process undertaken by Dalian Lumei Optoelectronics Co., Ltd. includes developing GaN epitaxial wafers into several tiny LED chips (that is chip of the light emitting diode) through several key techniques including lithography, plating and cutting.
As a revolutionary kind of new light source, LED has quite obvious advantages in replacing current traditional lighting. Traditional head lamps transforms electrical energy into heat energy, which is then further transformed into light energy through medium of noxious substances like mercury or inert gases, and energy is thereby severely lost after two transfers and transformations. LED, on the other hand, directly transforms electrical energy into light energy and avoids great energy waste and creation of harmful gases in the transformation process of electrical and heat energies. It has quite remarkable energy conservation and environmental protection benefits and is of epoch-making significance. By adopting LED as the new lamp-house, consumption of electricity under the same brightness will only be 10% of that with ordinary filament lamp, while life span can be extended up to 100 times. It is estimated that the national consumption of electricity in China will reach 2,700 bn. kwh in 2010 and the lighting consumption will exceed 300 bn. kwh. Under the condition of same brightness, if 1/3 of filament lamps are replaced by semiconductor lamps, nearly 100 bn. kwh of electricity can be saved for the country each year, which is equivalent to the electric power generation of the Three Gorges Project. At the present time, LED technology has been extensively used in areas like automotive and traffic signal lamps, LCD backlights, large screen display, decoration, landscape lighting, special lighting, public lighting as well as tourism and light industry products.
Main products of the Company include high-brightness blue, cyan and green chip products. The Company will develop towards production on the upper-end of the industrial chain -- epitaxial wafers in the future, and become a large LED manufacturing enterprise that integrates epitaxial production with chip production. Chip products of the Company are characterized by fairly good reliability, long-term stability and consistency, high brightness anti-static levels, which are shown as long acceptable life and low color and brightness decay rates, etc. Thanks to the super fine quality performances of the products, they have been mainly used in areas like full-color large screen display and traffic signal lamps, which present the highest requirements for LED product quality performances.
The Company has continued to use production technologies of the former American AXT Inc. and taken up a relatively leading position in the world. At present, it has mastered the unique and advanced epitaxial growth technique and chip processing technique, possessed complete intellectual property rights in epitaxials and chips by holding 31 patents. Dalian Lumei Inc. has technical teams made up of overseas geniuses from AXT Inc., and specially hired domestic doctors, masters and bachelors graduated from distinguished universities like Tsinghua University, as well as experienced technical experts cultivated by Luming Group for several years, all of which make up a strongly professional R&D team with multi-national backgrounds. Meanwhile, the Company has also attached great importance to the input of technological R&D to accomplish research and development of new products within a shore period of time so as to keep the technological leading position of the products. In addition, it has close business contacts and cooperation relations with units like Dalian University of Technology, Xiamen University, Jilin University, Zhejiang University as well as Chinese Academy of Sciences. Through the above-mentioned cooperation, the Company undertakes to solve key technical problems in the manufacturing techniques of high-power LED.
3. Market Conditions
In recent years, the market size of LED products has been continuously on the increase. The global LED market has increased to US$ 4.7 billion in 2004 from the US$3 billion in2001, increased by more than 20% annually. Among that, the increase of high-brightness LED has been more rapid, and its market size has risen to US$3.7 billion in 2004 from the US$1.2 billion in 2001. Its annual growth rate within the decade from 1995 – 2004 has reached as much as 46%. As predicted by Strategies Unlimited, the market of high-brightness LED will continue to rise at a rate of 17% in the coming few years, and will reach US$ 5.9 billion in 2008, with the advent of LED white lighting era.
As a new generation of green lighting industry, semiconductor lighting industry plays a significant role in the development of national economy and the environmental protection. In recent years, developed countries in the world have introduced national semiconductor lighting program one after another and invested huge amount of capital into the R&D. At present, world leading companies in lighting like Philips, Osram and GE have all regarded LED as a key industry to be developed. Philips even spent 95 million USD$ to acquire the 47% shares in Lumileds originally held by Agilent in August, 2005, thus enabled its total shareholding to arrive at 96.5%, which represented its great expectation in the application of GaN LED into the lighting business. According to the predictions of iSuppli, the annual compound growth rate of LED in the ordinary lights market will be as high as 52% in the coming five years. Out of considerations of market and cost, the global manufacturing industry has been gradually shifting to Asia and China in particular. China has now become the largest manufacturing base for lighting lamps and lanterns in the world, whereas developing the semiconductor lighting industry has also become common sense of the Chinese government and the industry. In addition, the Chinese government has already started to actively promote a resource efficient society in confronting with the increasingly severe energy crisis. As an effective method to solve energy crisis, the semiconductor lighting industry will be supported and developed with priority by the government.
4. Corporate Competitive Advantages
Product advantages: Performance indexes of the product, such as long-term stability, reliability, brightness and anti-static capability have all reached international leading or advanced level. Compared with US and Japanese companies, products of this company also enjoy price advantage, while it has quite clear technological advantages in comparison with domestic and Taiwan companies;
Core technology and intellectual property right advantages: The Company possesses 31 patents and all the LED technological and intellectual property rights owned by the former AXT Inc., has mastered the unique and advanced epitaxial growth techniques and chip processing techniques, as well as has been equipped with complete epitaxial and chip intellectual property rights;
Technical team advantages: The Company has a pool of talents with high quality and a quite strong technical team. Researchers include technicians who have obtained doctors’ degree in the US and had professional working experiences in large American corporations, as well as specially hired experienced domestic experts, all of which make up a highly professional R&D team;
Market advantages: The unique resource structure of the Company has brought it with out-border market advantages, and the customer network of the former AXT Inc. plays a significant role in the Company; thanks to their performance advantages, the products can quickly take up the high-end domestic market such as large screen display and signal lamps. The demand of the products outstrips their supply, with quite obvious market advantages.
Cooperation advantages: Cooperation of the Company with Dalian Luming Science and Technology Group and the American LUMEI OPTOELECTRONICS CORP. will create fairly remarkable cooperation advantages. Combination of chip advantage at Lumei and fluorescent powder advantage at Luming will bring out well coordination effect;
Policy and geographical location advantages: Located at the center of the Bohai-Rim Economic Circle, Dalian city is window to the economic development in North East China and front of revitalizing the old industrial bases in the North East. At the prime location of the Bohai-Rim Economic Circle and North East Asian Economic Circle, the city borders on hinterland of North East China and Inner Mongolia, and is next to developed countries and regions in the photoelectron industry like Japan and South Korea in the south. Coupled with advanced air, water and land transportation, it is the ideal place for developed countries to shift and diffuse their technological projects to China. The city has always taken the lead with regard to taxation, land, talent introduction as well as investing and financing mechanisms in North East China. The Dalian Municipal Government has attached great importance to the development of the semiconductor lighting industry, and has specially set up a photoelectron industrial area of 10 square kilometers in its economic and technological development zone to be used in the development of semiconductor lighting industry, and the area has been listed as a national “Semiconductor Lighting Industrial Base”.
5. Corporate Operation Plan
The Company plans to expand its corporate production scale based on the existing conditions and to increase its annual production capacity to 3 billion pieces of standard chips from the current 600 million pieces per year. It has already invested in US$50 million to have a workshop capable of 3 billion pieces, power equipments, intellectual property rights as well as production equipments of 600 million pieces. In order to realize the production capacity of 3 billion pieces, the Company will need to inject a further fund of 250 million RMB. After realizing the production of the expansion, annual sales revenue of the Company is expected to amount at 930 million RMB and the total annual profit will reach more than 90 million RMB.
6. Management Team and Human Resources
Management team of the Company is a high quality team with reasonable staff structure and experienced and dedicated staffs. It is made up of professionals with scientific research, market and management experiences in various fields. The chairman and president, Mr. Xiao Zhiguo, has years of technological R&D experiences and corporate management experiences. He founded Dalian Luming Group in 1992, and now the group has developed into a large corporate. President Xiao owns dozens of invention patents in total, and has been continuously awarded the title of “Invention Genius in Dalian City”, “Excellent Talent in Dalian City”, “Top-grade Model Worker”, “Excellent Science and Technological Worker in Liaoning Province” as well as “Excellent Private-run Science and Technological Entrepreneurs in China”.
7. Financing Plan and Financial Analysis
The Company at present seeks a fund of RMB250 million in an attempt to realize the objective of expanding production capacity and improve market share. The financing methods is equity financing.
In accordance with the investment plan and financial forecast of the Company, it will realize an average annual profit of RMB 91, 020, 000 after putting into place the newly added investment of 250 million RMB. That means an average annual returns rate of 13.83%, financial net present value of RMB254, 560,000, internal rate of return of 28.55%, break-even point at 73.84% and payback period of 4.11 years, which indicates that the Company has sound earning and anti-risk capacities and is quite worth of investment value.

 

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